We successfully concluded our ES 2026 exhibition in Brazil, presentation our latest lineup of LCD projectors, CD players and digital 

calendar at our Booth.

The Eletrolar Show 2026, concluded its 19th edition as Latin America's largest B2B trade fair for consumer electronics and home 

appliances. Held from June 22 to 25, 2026, at the Distrito Anhembi in São Paulo, Brazil, the event solidified its reputation as the 

region's "mini Canton Fair".

Beyond the traditional electronics, appliance, and household goods zones, the 2026 edition introduced four new thematic pavilions:
Future Mobility – automotive sector, EVs, and charging infrastructure
Interior Lifestyle South America – design, wellness, and lifestyle
AirCon – HVAC and climate control solutions
Global Supplier – international vendors and the full electronics supply chain
This "3+4" exhibition matrix transformed the fair into a comprehensive business ecosystem
Chinese participation marked a significant evolution in 2026. Since their debut in 2015, Chinese exhibitors have transformed from 

suppliers of affordable basics into presenters of innovation, differentiation, and brand ambition.

The Eletrolar Show 2026 (ES2026) demonstrated:
Record-breaking scale – 5,000+ brands, 40,000+ visitors, 100,000+ sqm
Strong Chinese innovation leadership – from EVs and charging infrastructure to rugged 
martphones and air purifiers.
Strategic policy alignment – leveraging Brazil's new credit programs for local manufacturing
Expanded industry coverage – four new thematic pavilions across mobility, lifestyle, HVAC, and global supply chains
High buyer confidence – with Chinese products now recognized for quality, craftsmanship, variety, and after-sales support
The event reaffirmed Brazil's position as Latin America's premier business destination for consumer electronics and home 

appliances, with China remaining Brazil's largest trading partner for 17 consecutive years.